Website Restructure · Mobile Optimization · Content Strategy

Rising Builders

A digital restructuring project that helped Rising Builders strengthen its organizational presence, clarify its workforce-development programs, communicate funding pathways, and create a more accessible experience for prospective students.

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Client: Rising Builders
Year: 2026
Status: Completed
Category: Website Restructure · Mobile Optimization · Content Strategy
Platform & tools: WordPress · Elementor · Zeffy · Canva · Google Docs

pixelsbyraelyn · rising-builders

Overview

About the client

Rising Builders Foundation is a McKinney-based nonprofit focused on skilled-trades education, workforce development, mentorship, and career preparation. The organization helps individuals build practical skills, earn industry-recognized credentials, and create pathways toward sustainable careers in construction and the skilled trades.

What they needed

The existing website contained valuable information, but its structure and presentation made it difficult for visitors to understand the organization, explore its training program, and identify the appropriate next step. Rising Builders needed clearer navigation, stronger messaging, improved mobile layouts, correctly organized About and Contact content, more accessible admissions and funding information, updated leadership content, and a visible pathway for donations.

My role

I led the website audit, restructuring, mobile optimization, content organization, copy refinement, and Elementor layout improvements. I also helped shape the admissions, funding, leadership, contact, and donation experiences while working within the organization's existing WordPress website.

The challenge

What needed solving

The website had structural, visual, and content issues that affected clarity and usability, especially on mobile devices. Important information appeared on the wrong pages, images and sections did not scale consistently, and overlapping elements disrupted the mobile experience. The organization's mission, programs, admissions process, funding options, leadership, and community impact also needed a clearer presentation.

Rather than rebuilding the website from the ground up, the project required improving the existing WordPress and Elementor site while preserving its core content and functionality.

The solution

What was designed

I restructured the website around the information visitors need most. Navigation and page content were reorganized, mobile layouts were corrected, imagery and spacing were refined, and the organization's messaging was rewritten for prospective students, families, partners, sponsors, and donors. I also created clearer admissions and funding pathways, improved the contact experience, updated leadership content, and integrated Zeffy into a more visible donation section.

·01Reorganized the navigation and homepage hierarchy for clearer wayfinding
·02Corrected mobile hero sections, spacing, image ratios, and overlapping content
·03Restructured the About, Contact, Admissions, and funding information
·04Clarified WIOA funding and self-pay pathways for prospective students
·05Updated leadership content and organizational messaging
·06Improved contact forms and visitor calls to action
·07Integrated Zeffy into a clearer donation pathway
·08Created a more consistent visual and content experience across the website

Services provided

How I contributed

I handled the audit, restructuring, mobile corrections, and content work needed to turn the existing site into a clearer experience for every visitor.

Organizational messaging
Website audit and restructuring
WordPress and Elementor updates
Navigation and user experience
Program and funding pathways
TWC and WIOA resource integration
Student inquiry workflow
CRM and shared inbox support
Mobile optimization
Donation integration planning
Digital operations support

Project scope

What was included

·01Homepage restructuring
·02Navigation improvements
·03About page updates
·04Program and course information
·05Admissions and tuition content
·06WIOA funding information
·07Leadership profiles
·08Contact page and form improvements
·09Mobile layout corrections
·10Image sizing and compression
·11Donation page and Zeffy integration
·12Calls to action

Process

Design and development process

I worked in prioritized stages inside the existing WordPress and Elementor site, improving structure, mobile presentation, and content before a final review.

·01
Audit
Reviewed the website structure, mobile experience, content placement, navigation, and visual inconsistencies.
·02
Prioritization
Worked with the Rising Builders team to identify the most important visitor needs and website corrections.
·03
Restructure
Reorganized navigation, page content, imagery, calls to action, admissions information, and funding content within WordPress and Elementor.
·04
Mobile refinement
Corrected hero sections, image ratios, spacing, overlapping elements, and readability issues across smaller screens.
·05
Content and integration
Refined organizational copy, updated leadership information, improved forms, and integrated Zeffy into the donation experience.
·06
Final quality review
Tested the completed website across desktop and mobile layouts and refined the remaining presentation and usability issues.

Before and after

From scattered information to clearer pathways

Before

·01Important information appeared on the wrong pages
·02Mobile sections overlapped or displayed inconsistently
·03Admissions, tuition, and funding options lacked clear separation
·04Donation access was not clearly presented
·05Navigation did not reflect the visitor's most important needs

After

·01About, Contact, Admissions, funding, and leadership content have defined locations
·02Mobile hero sections, images, spacing, and forms display more consistently
·03WIOA funding and self-pay pathways are explained separately
·04Zeffy is integrated into a visible donation pathway
·05Navigation and calls to action guide visitors toward the appropriate next step

Gallery

Selected screens

A closer look at the website I designed for Rising Builders.

Admissions and Tuition page, desktop view

Donations page with Zeffy integration, desktop view

Construction Training program page, desktop view

Donate page with Zeffy giving pathway, desktop view

Key features

Deliverables and highlights

·01

Clearer navigation

Visitors can more easily locate program, admissions, funding, leadership, contact, and donation information.

·02

Mobile optimization

Hero sections, images, forms, spacing, and content blocks now display more consistently across smaller screens.

·03

Organized content

Each page has a clearer purpose, reducing confusion between organizational, program, admissions, and contact information.

·04

Funding pathways

WIOA funding and self-pay information are separated so prospective students can better understand their options.

·05

Donation experience

Zeffy is integrated into a more visible and accessible donation pathway.

·06

Stronger messaging

The website now communicates the organization's mission, programs, and community impact more clearly.

Outcome

The final result.

The completed website gives Rising Builders a clearer, more professional, and easier-to-navigate digital presence for prospective students, families, partners, sponsors, donors, and community stakeholders. Visitors can now explore the organization's programs, admissions process, funding options, leadership information, contact resources, and donation opportunities more easily across desktop and mobile devices. The new structure also gives Rising Builders a stronger foundation for future outreach and program growth.

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Skills demonstrated

What this project shows I can do

Website auditing
Information architecture
WordPress
Elementor
Mobile optimization
Responsive design
Content strategy
Copywriting
Nonprofit communication
Admissions and funding content
Form optimization
Zeffy integration
Stakeholder collaboration
Working within an existing platform

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